At 77sh, your privacy matters as much as your next big win. This Privacy Policy explains what personal data we collect, why we collect it, how we use and protect it, and what rights you have as a player on the 77sh Platform. Please read this document carefully before registering or using our services.
This Privacy Policy applies to all personal data processed by 77sh ("the Company," "we," "us," or "our") in connection with the operation of the 77sh online gaming platform accessible at https://77sh.org and any related mobile applications or services (collectively, the "Platform").
77sh is committed to protecting the privacy and personal data of all users ("Player," "User," or "you") in accordance with the Data Privacy Act of 2012 (Republic Act No. 10173) of the Philippines and its Implementing Rules and Regulations, as administered by the National Privacy Commission (NPC). We also observe applicable guidelines issued by the Philippine Amusement and Gaming Corporation (PAGCOR) with respect to player data handling.
By registering an account on 77sh or otherwise using the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and processing of your personal data as described herein. If you do not agree to this Policy, please discontinue use of the Platform immediately.
This Privacy Policy should be read together with the 77sh Terms & Conditions and Responsible Gaming Policy, both of which are incorporated by reference.
77sh collects personal data that is necessary to provide you with a safe, compliant, and enjoyable gaming experience. The categories of personal data we collect include:
| Category | Examples |
|---|---|
| Identity Data | Full name, date of birth, nationality, government-issued ID number |
| Contact Data | Email address, mobile number, residential address (city, province) |
| Account Data | Username, encrypted password, account preferences, communication settings |
| Financial Data | GCash or PayMaya account reference, bank account details (for withdrawals), transaction history |
| KYC Documents | Scanned copies of valid government-issued ID, proof of address, selfie verification |
| Gaming Data | Game history, bet amounts, session duration, win/loss records, bonus usage |
| Technical Data | IP address, device type, browser type and version, operating system, time zone |
| Usage Data | Pages visited, features used, click patterns, session timestamps |
| Communications Data | Live chat transcripts, support ticket content, email correspondence with 77sh |
We do not collect sensitive personal information beyond what is strictly required for identity verification and regulatory compliance. We do not collect data relating to racial or ethnic origin, political opinions, religious beliefs, or health information unless specifically required by law.
77sh collects personal data through the following means:
77sh processes your personal data for the following purposes:
You may opt out of marketing communications at any time by updating your account preferences or contacting our support team. Opting out of marketing will not affect your ability to use the Platform.
Under the Data Privacy Act of 2012, 77sh processes your personal data on the following legal bases:
77sh does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We may share your data with the following categories of recipients only to the extent necessary for the purposes described in this Policy:
All third parties with whom we share personal data are required to implement appropriate technical and organisational security measures and to process data only in accordance with our instructions and applicable Philippine law.
77sh retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our general retention periods are as follows:
| Data Type | Retention Period |
|---|---|
| Account and identity data | Duration of account + 5 years after closure |
| KYC documents | Duration of account + 5 years (AMLC requirement) |
| Financial transaction records | 10 years (Anti-Money Laundering Act) |
| Gaming history | Duration of account + 3 years after closure |
| Customer support communications | 3 years from last interaction |
| Marketing consent records | Until consent is withdrawn + 1 year |
| Technical and usage logs | 12 months on a rolling basis |
After the applicable retention period expires, personal data is securely deleted or anonymised in accordance with NPC guidelines. Data subject to ongoing legal proceedings or regulatory investigations may be retained for longer periods as required.
77sh implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our security practices include:
While we take all reasonable steps to protect your data, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials. If you suspect unauthorised access to your 77sh account, please contact our support team immediately.
77sh uses cookies and similar tracking technologies to operate the Platform, remember your preferences, and analyse usage patterns. The types of cookies we use are:
You can manage your cookie preferences through your browser settings or the cookie consent tool on the 77sh Platform. Disabling non-essential cookies will not prevent you from using the Platform's core features.
Under the Data Privacy Act of 2012, you have the following rights with respect to your personal data held by 77sh:
To exercise any of your data rights, please contact our Data Protection Officer (DPO) using the details in Section 14. We will respond to all verified requests within fifteen (15) business days in accordance with NPC guidelines.
The 77sh Platform is strictly intended for individuals who are 21 years of age or older, in accordance with Philippine gaming regulations. We do not knowingly collect personal data from persons under the age of 21.
All new registrations are subject to age verification as part of our KYC process. If we discover that personal data has been collected from a person under 21, we will immediately close the associated account, delete the data, and return any deposited funds to the originating payment method after completing required verification checks.
If you are a parent or guardian and believe that a minor has registered on 77sh, please contact our support team immediately so we can take appropriate action.
The 77sh Platform may contain references to third-party services such as payment gateways (GCash, PayMaya) and game content providers. When you interact with these services, their own privacy policies will apply to the data they collect directly. 77sh is not responsible for the privacy practices of third-party services.
We encourage you to review the privacy policies of any third-party services you interact with in connection with your use of the 77sh Platform. Our Privacy Policy applies only to data processed directly by 77sh.
77sh reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable law, or regulatory requirements. When material changes are made, we will update the "Last Updated" date at the top of this page and notify registered players via the Platform or by email where appropriate.
Your continued use of the 77sh Platform after any changes to this Privacy Policy constitutes your acceptance of the updated Policy. We encourage you to review this page periodically to stay informed about how we protect your personal data.
If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data by 77sh, please contact our Data Protection Officer (DPO):
DPO Email: [email protected]
Support Email: [email protected]
Live Chat: Available 24/7 through the 77sh Platform
You also have the right to lodge a complaint with the National Privacy Commission (NPC) of the Philippines if you believe your data rights under the Data Privacy Act of 2012 have not been respected. Information on how to file a complaint is available on the NPC's official website.
Our commitments to every player's privacy and security
Every connection to the 77sh Platform is protected by SSL/TLS encryption. Your personal details, payment information, and gaming data are transmitted securely at all times — no exceptions.
77sh fully complies with the Philippine Data Privacy Act of 2012 (RA 10173). We have a registered Data Protection Officer and follow NPC guidelines for data collection, processing, and breach response.
Your personal data is never sold, rented, or traded to third parties for marketing purposes. 77sh shares data only with trusted service providers under strict contractual data protection obligations.
Passwords on 77sh are stored as salted cryptographic hashes — never in plain text. Multi-factor authentication is available to add an extra layer of protection to your player account.
Access, correct, or delete your personal data at any time. 77sh honours all data subject rights under RA 10173 and responds to verified requests within 15 business days through our dedicated DPO team.
We keep your data only as long as legally required. Once retention periods expire, personal data is securely deleted or anonymised in line with NPC guidelines — your privacy doesn't end when you stop playing.
Now that you know how 77sh protects your personal data, it's time to enjoy the game. Join thousands of Filipino players on the Platform — live casino, slots, bingo, and more. Deposit via GCash or PayMaya and start playing in minutes. Must be 21 years or older.
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